Your guide to cutting-edge
Neuroscience

Latest articles

Collage of scenes from a brain-controlled fantasy game featuring colorful characters, magical creatures, village environments, quests, rewards, and story-driven adventures. The image includes a child asking for help, a group of transformed characters gathered around a campfire, a fairy-like character in a forest, a smiling young hero, a demonic boss character, and a blooming rose. The artwork represents interactive EEG-powered gameplay, storytelling, and cognitive engagement in the Emotiv Play gaming experience.

Play Brain-Controlled Games with EPOC X, Insight, and MN8

Whether you're looking to relax, improve focus, or simply explore your cognitive performance in a new way, Emotiv Play transforms your headset into an interactive gaming experience powered by your thoughts.

Color Psychology for Ecommerce and UX Design

H.B. Duran

5/27/26

Color Psychology in Marketing: Measuring Emotional Response Before Campaign Launch

H.B. Duran

5/27/26

A beautiful young woman wears an Emotiv EEG headset while selecting fashion items during a consumer research experiment

Fashion Marketing: Measuring What Audiences Feel Before Campaigns Launch

H.B. Duran

5/22/26

A beautiful young woman wearing Emotiv MN8 EEG earbuds wanders through the misty streets of New York with a peaceful look on her face.

The Cost of Guessing

Nick Franck

5/22/26

The Intelligence Layer for Confident Decisions

Nick Franck

5/22/26

Predictive Audience Insights for Smarter Creative Decisions

Nick Franck

5/22/26

Measuring Emotional Engagement in Skincare Marketing

Reducing Decision Fatigue in Beauty Ecommerce Experiences

The Neuroscience of Beauty Packaging in Ecommerce

Attention Metrics for Creative Performance Analysis

Real-Time Neurofeedback for Design Optimization

Advanced Usability Testing Tools for UX Research and Cognitive Analysis

Landing Page Optimization Beyond Traditional A/B Testing

How to Detect UI Friction Using Neurotechnology

The Ultimate Guide to User Engagement Measurement

Brand Recall Measurement: Advanced Strategies for Measuring Audience Memory and Engagement

Measuring Emotional Engagement in Skincare Marketing

Reducing Decision Fatigue in Beauty Ecommerce Experiences

The Neuroscience of Beauty Packaging in Ecommerce

Attention Metrics for Creative Performance Analysis

Real-Time Neurofeedback for Design Optimization

Advanced Usability Testing Tools for UX Research and Cognitive Analysis

Landing Page Optimization Beyond Traditional A/B Testing

Popular articles

How EMOTIV EPOC Changed the World of Neurotechnology

From gaming controller to neurotechnology game-changer, BCI powerhouse, and all the possibilities to come.

Scientific Shopping: YSL's Brainwave Fragrance Experience

Dr. Nikolas S. Williams

2/7/24

Your Guide to Wearables for Focus and Attention

Duong Tran

11/13/25

Portable EEG Machine Price: A Buyer's Guide

Duong Tran

10/28/25

What Is the EPOC X 14-Channel Wireless EEG Headset?

Duong Tran

10/27/25

The Ultimate Brainwave Monitoring Device Guide

Duong Tran

10/21/25

Wearable Brainwave Sensor: The Ultimate Guide

Doung Tran

Dec 4, 2025

Brainwave Reading Equipment Price: A Buyer's Guide

Doung Tran

Dec 4, 2025

8 Best Software for EEG Visualization (2025)

Doung Tran

Dec 4, 2025

Live EEG Brain Mapping Software: A Full Comparison

Doung Tran

Dec 3, 2025

Explore all articles

INFINITI Q50 - Unleash Your Potential

Duc Tran

2/7/24

What an Explorer's Brain Revealed about Edinburgh

Duc Tran

2/7/24

Understanding Our Appreciation of Music

Duc Tran

2/7/24

Portable EEG Machine Price: A Buyer's Guide

Duong Tran

10/28/25

What Is the EPOC X 14-Channel Wireless EEG Headset?

Duong Tran

10/27/25

The Best Brain Computer Interface Kit: A Guide

Duong Tran

10/24/25