Neuromarketing
Transform marketing decisions with real-time neural data
See decisions as they happen
Emotiv performance metrics uncover what grabs attention, stirs emotion, and influences how consumers make decisions.
Conduct consumer research anywhere
Transcend the marketing expected
Neuromarketing
Transform marketing decisions with real-time neural data
See decisions as they happen
Emotiv performance metrics uncover what grabs attention, stirs emotion, and influences how consumers make decisions.
Conduct consumer research anywhere
Transcend the marketing expected
Neuromarketing
Transform marketing decisions with real-time neural data
See decisions as they happen
Emotiv performance metrics uncover what grabs attention, stirs emotion, and influences how consumers make decisions.
Conduct consumer research anywhere
Transcend the marketing expected
Transform Consumer Engagement With Unbiased Neuroscientific Insights
Transform Consumer Engagement With Unbiased Neuroscientific Insights
Measure direct brain responses from customers as they interact with your brand, messaging, and products with Emotiv EEG technology. Understanding customer preferences or decision-making processes can be challenging, as self-reported data often yields biased or unreliable results. EMOTIV’s portable EEG technology gives you precise, real-time data on participants' cognitive and emotional responses. Pinpoint exactly what captures attention, evokes emotion, and drives consumers' decision-making process.
“There is a truth to neuromarketing that can’t be replicated by traditional marketing research tactics like focus groups. People may not always tell the truth in focus groups, or they say things they think others want to hear.” - Harvard DCE
Neuromarketing Use Cases
Neuromarketing Use Cases
Craft Compelling Content
Craft Compelling Content
Use EEG data-driven insights to create content that truly resonates with your audience. Validation: Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking by Khushaba et al. (2013)
Use EEG data-driven insights to create content that truly resonates with your audience. Validation: Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking by Khushaba et al. (2013)
Optimize Engagement
Optimize Engagement
Identify the elements of your campaigns that capture attention and foster emotional connections. Validation: Evaluating Neuromarketing Technique on User Satisfaction Using EEG Imaging by Mahamad et al. (2019)
Identify the elements of your campaigns that capture attention and foster emotional connections. Validation: Evaluating Neuromarketing Technique on User Satisfaction Using EEG Imaging by Mahamad et al. (2019)
Neuromarketing
Success Stories
Neuromarketing
Success Stories
Inspire innovation by giving students practical neurotechnology experiences, preparing them to become the next generation of inventors and innovators.
Inspire innovation by giving students practical neurotechnology experiences, preparing them to become the next generation of inventors and innovators.
Optimize creative and build campaigns that truly resonate, powered by neuroscience.
Optimize creative and build campaigns that truly resonate, powered by neuroscience.
See How Brands Use Emotiv
See How Brands Use Emotiv
Agencies and global brands alike have used Emotiv’s wireless EEG systems to test product effectiveness, personalize the shopping experience, and create meaningful interactions with customers.
Agencies and global brands alike have used Emotiv’s wireless EEG systems to test product effectiveness, personalize the shopping experience, and create meaningful interactions with customers.
Integrated Campaigns
Integrated Campaigns
Integrated Campaigns
Audi Vietnam used EEG to create a fear of missing out for the 2024 Q8. Drivers were fitted with an Epoc X EEG Headset that measured the person’s levels of excitement, attention, and interest in real time. Only those who emotionally resonated with the vehicle were allowed to purchase it.
Audi Vietnam used EEG to create a fear of missing out for the 2024 Q8. Drivers were fitted with an Epoc X EEG Headset that measured the person’s levels of excitement, attention, and interest in real time. Only those who emotionally resonated with the vehicle were allowed to purchase it.
Creative Experiments
Creative Experiments
Creative Experiments
Clorox launched its Good vs. Good campaign with Emotiv to compare common self-care activities with household chores. We developed a custom Feel-Good Index based on our validated performance metrics that measured the brain activity of participants in over 400 scenarios. The result was a creative way to rethink clean.
Clorox launched its Good vs. Good campaign with Emotiv to compare common self-care activities with household chores. We developed a custom Feel-Good Index based on our validated performance metrics that measured the brain activity of participants in over 400 scenarios. The result was a creative way to rethink clean.
Raising Awareness
Raising Awareness
Raising Awareness
Voltaren’s Acts of Care campaign sought to help caregivers recognize the value they bring to their loved ones and prioritize their own health. Interviews were conducted with two caregivers and the individuals they cared for, using Emotiv Epoc X EEG headsets to measure their mental and physical well-being during discussions. Brainwaves revealed a 36% increase in well-being after hearing from their loved ones.
Voltaren’s Acts of Care campaign sought to help caregivers recognize the value they bring to their loved ones and prioritize their own health. Interviews were conducted with two caregivers and the individuals they cared for, using Emotiv Epoc X EEG headsets to measure their mental and physical well-being during discussions. Brainwaves revealed a 36% increase in well-being after hearing from their loved ones.
Choosing the Right Neuromarketing Strategy
Choosing the Right Neuromarketing Strategy
Consultation
Consultation
Consultation
You’re confident that you can conduct your own research, but would benefit from Emotiv’s expert support.
You’re confident that you can conduct your own research, but would benefit from Emotiv’s expert support.
Research as a Service
Research as a Service
Research as a Service
You would like to engage Emotiv for a fully integrated neuromarketing campaign.
You would like to engage Emotiv for a fully integrated neuromarketing campaign.
What Makes Neuromarketing so Effective?
What Makes Neuromarketing so Effective?
By studying human emotions and behavioral patterns, companies are given an advantage by knowing what a customer really wants. Combined with other tools like eye trackers and surveys, brands can gain unique insights into both conscious and subconscious buying preferences for your target audience. Thanks to advances in technology, it is also surprisingly portable and affordable.
By studying human emotions and behavioral patterns, companies are given an advantage by knowing what a customer really wants. Combined with other tools like eye trackers and surveys, brands can gain unique insights into both conscious and subconscious buying preferences for your target audience. Thanks to advances in technology, it is also surprisingly portable and affordable.
Neuromarketing: Using Emotiv's Portable EEG Technology in Market Research
Neuromarketing: Using Emotiv's Portable EEG Technology in Market Research
Thanks to advancements in neurotechnology in recent years, neuroscience’s application in marketing has exploded. This explosion is due to the accessibility of portable EEG (electroencephalography) headsets, making it possible for market researchers to gain insights into the human brain and human behavior that were previously impossible.
Thanks to advancements in neurotechnology in recent years, neuroscience’s application in marketing has exploded. This explosion is due to the accessibility of portable EEG (electroencephalography) headsets, making it possible for market researchers to gain insights into the human brain and human behavior that were previously impossible.
How Does Neuromarketing Work?
How Does Neuromarketing Work?
EEG Neuromarketing research incorporates simple, lightweight, wireless EEG headsets that measure brainwave activity during focus group testing, at which point researchers can examine inter-subject synchrony of that brain data and make predictions for their campaign. Emotiv offers a range of robust software solutions that provide a suite of algorithms that can detect human emotions. Researchers can analyze real-time bioinformatics or download datasets for further analysis. They can also integrate biometric sensors like facial expression and eye-tracking analyses with EEG measurements for a comprehensive neuromarketing platform.
EEG Neuromarketing research incorporates simple, lightweight, wireless EEG headsets that measure brainwave activity during focus group testing, at which point researchers can examine inter-subject synchrony of that brain data and make predictions for their campaign. Emotiv offers a range of robust software solutions that provide a suite of algorithms that can detect human emotions. Researchers can analyze real-time bioinformatics or download datasets for further analysis. They can also integrate biometric sensors like facial expression and eye-tracking analyses with EEG measurements for a comprehensive neuromarketing platform.
Why Neuromarketing is on the Rise
Why Neuromarketing is on the Rise
Neuromarketing studies have been around since the 1990s, but its usage has grown exponentially as the technology has become more accessible and affordable to marketing teams. With traditional marketing, participants’ responses can be subjective or biased, while neuroscience can reduce any uncertainty and conjecture. Neuromarketing fills in the gaps left behind by traditional marketing methods, for the benefit of both producers and consumers alike. In time, traditional marketing will be supplemented by neuromarketing.
Neuromarketing studies have been around since the 1990s, but its usage has grown exponentially as the technology has become more accessible and affordable to marketing teams. With traditional marketing, participants’ responses can be subjective or biased, while neuroscience can reduce any uncertainty and conjecture. Neuromarketing fills in the gaps left behind by traditional marketing methods, for the benefit of both producers and consumers alike. In time, traditional marketing will be supplemented by neuromarketing.
How EEG in Neuromarketing Works
How EEG in Neuromarketing Works
Our wireless EEG devices capture tiny whispers of brain activity using sensors placed on the scalp. This non-invasive method taps directly into the source of truth, capturing the brain’s responses to stimuli with millisecond accuracy. These signals provide an objective, unbiased view of consumers’ preferences and reactions.
Our wireless EEG devices capture tiny whispers of brain activity using sensors placed on the scalp. This non-invasive method taps directly into the source of truth, capturing the brain’s responses to stimuli with millisecond accuracy. These signals provide an objective, unbiased view of consumers’ preferences and reactions.
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© 2025 EMOTIV, All rights reserved.
Your Privacy Choices (Cookie Settings)
*Disclaimer – EMOTIV products are intended to be used for research applications and personal use only. Our products are not sold as Medical Devices as defined in EU directive 93/42/EEC. Our
products are not designed or intended to be used for diagnosis or treatment of disease.
Solutions
Support
Company
© 2025 EMOTIV, All rights reserved.
Your Privacy Choices (Cookie Settings)
*Disclaimer – EMOTIV products are intended to be used for research applications and personal use only. Our products are not sold as Medical Devices as defined in EU directive 93/42/EEC. Our
products are not designed or intended to be used for diagnosis or treatment of disease.