EEG News and Research
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Unraveling Consumer Behavior with EEG-Based Research
Are you a marketer looking for authentic feedback on how consumers perceive your products or campaigns? Incorporating EEG into your...
Why Should Brands Use Neuroscience to Improve UX?
Consumers encounter plenty of stress-inducing brand experiences every day: navigating a confusing website, waiting on hold for customer service with...
Breaking Brain Research Out of the Lab
The electroencephalogram (EEG) was born in a laboratory, but that doesn’t mean it has to stay there. Monitoring electrical activity...
