How to Use Neuroscience to Improve UX
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Consumers encounter plenty of stress-inducing brand experiences daily: navigating a confusing website, waiting on hold for customer service with a time-sensitive issue, or choosing between a slow cashier or a finicky self-checkout.
What we might design to be convenient may unintentionally become overwhelming and deter customers from returning. But did you know a certain level of cognitive stress can help users stay attentive and engaged in your product?
Neuroscience, particularly EEG, offers a commercially viable solution for any brand that wants to delve deeper into user experiences and enhance them.
In this comprehensive, neuroscience-based UX Guide, you'll learn:
How Neuroscience can improve UX
EEG for UX research vs. qualitative methods
The power of neuroforecasting
Real-world case studies from Jones Lang LaSalle, Dell, INFINITI, L'Oreal, and more
The future of neuroscience for UX
How EMOTIV can help
Consumers encounter plenty of stress-inducing brand experiences daily: navigating a confusing website, waiting on hold for customer service with a time-sensitive issue, or choosing between a slow cashier or a finicky self-checkout.
What we might design to be convenient may unintentionally become overwhelming and deter customers from returning. But did you know a certain level of cognitive stress can help users stay attentive and engaged in your product?
Neuroscience, particularly EEG, offers a commercially viable solution for any brand that wants to delve deeper into user experiences and enhance them.
In this comprehensive, neuroscience-based UX Guide, you'll learn:
How Neuroscience can improve UX
EEG for UX research vs. qualitative methods
The power of neuroforecasting
Real-world case studies from Jones Lang LaSalle, Dell, INFINITI, L'Oreal, and more
The future of neuroscience for UX
How EMOTIV can help
Consumers encounter plenty of stress-inducing brand experiences daily: navigating a confusing website, waiting on hold for customer service with a time-sensitive issue, or choosing between a slow cashier or a finicky self-checkout.
What we might design to be convenient may unintentionally become overwhelming and deter customers from returning. But did you know a certain level of cognitive stress can help users stay attentive and engaged in your product?
Neuroscience, particularly EEG, offers a commercially viable solution for any brand that wants to delve deeper into user experiences and enhance them.
In this comprehensive, neuroscience-based UX Guide, you'll learn:
How Neuroscience can improve UX
EEG for UX research vs. qualitative methods
The power of neuroforecasting
Real-world case studies from Jones Lang LaSalle, Dell, INFINITI, L'Oreal, and more
The future of neuroscience for UX
How EMOTIV can help
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Solutions
Support
Company
© 2025 EMOTIV, All rights reserved.
Your Privacy Choices (Cookie Settings)
*Disclaimer – EMOTIV products are intended to be used for research applications and personal use only. Our products are not sold as Medical Devices as defined in EU directive 93/42/EEC. Our
products are not designed or intended to be used for diagnosis or treatment of disease.
Solutions
Support
Company
© 2025 EMOTIV, All rights reserved.
Your Privacy Choices (Cookie Settings)
*Disclaimer – EMOTIV products are intended to be used for research applications and personal use only. Our products are not sold as Medical Devices as defined in EU directive 93/42/EEC. Our
products are not designed or intended to be used for diagnosis or treatment of disease.