Consumers encounter plenty of stress-inducing brand experiences daily: navigating a confusing website, waiting on hold for customer service with a time-sensitive issue, or choosing between a slow cashier or a finicky self-checkout.
What we might design to be convenient may unintentionally become overwhelming and deter customers from returning. But did you know a certain level of cognitive stress can help users stay attentive and engaged in your product?
Neuroscience, particularly EEG, offers a commercially viable solution for any brand that wants to delve deeper into user experiences and enhance them.
In this comprehensive, neuroscience-based UX Guide, you'll learn:
- How Neuroscience can improve UX
- EEG for UX research vs. qualitative methods
- The power of neuroforecasting
- Real-world case studies from Jones Lang LaSalle, Dell, INFINITI, L'Oreal, and more
- The future of neuroscience for UX
- How EMOTIV can help
