How to Use Neuroscience to Improve UX
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Consumers encounter plenty of stress-inducing brand experiences daily: navigating a confusing website, waiting on hold for customer service with a time-sensitive issue, or choosing between a slow cashier or a finicky self-checkout.
What we might design to be convenient may unintentionally become overwhelming and deter customers from returning. But did you know a certain level of cognitive stress can help users stay attentive and engaged in your product?
Neuroscience, particularly EEG, offers a commercially viable solution for any brand that wants to delve deeper into user experiences and enhance them.
In this comprehensive, neuroscience-based UX Guide, you'll learn:
How Neuroscience can improve UX
EEG for UX research vs. qualitative methods
The power of neuroforecasting
Real-world case studies from Jones Lang LaSalle, Dell, INFINITI, L'Oreal, and more
The future of neuroscience for UX
How EMOTIV can help
Consumers encounter plenty of stress-inducing brand experiences daily: navigating a confusing website, waiting on hold for customer service with a time-sensitive issue, or choosing between a slow cashier or a finicky self-checkout.
What we might design to be convenient may unintentionally become overwhelming and deter customers from returning. But did you know a certain level of cognitive stress can help users stay attentive and engaged in your product?
Neuroscience, particularly EEG, offers a commercially viable solution for any brand that wants to delve deeper into user experiences and enhance them.
In this comprehensive, neuroscience-based UX Guide, you'll learn:
How Neuroscience can improve UX
EEG for UX research vs. qualitative methods
The power of neuroforecasting
Real-world case studies from Jones Lang LaSalle, Dell, INFINITI, L'Oreal, and more
The future of neuroscience for UX
How EMOTIV can help
Consumers encounter plenty of stress-inducing brand experiences daily: navigating a confusing website, waiting on hold for customer service with a time-sensitive issue, or choosing between a slow cashier or a finicky self-checkout.
What we might design to be convenient may unintentionally become overwhelming and deter customers from returning. But did you know a certain level of cognitive stress can help users stay attentive and engaged in your product?
Neuroscience, particularly EEG, offers a commercially viable solution for any brand that wants to delve deeper into user experiences and enhance them.
In this comprehensive, neuroscience-based UX Guide, you'll learn:
How Neuroscience can improve UX
EEG for UX research vs. qualitative methods
The power of neuroforecasting
Real-world case studies from Jones Lang LaSalle, Dell, INFINITI, L'Oreal, and more
The future of neuroscience for UX
How EMOTIV can help
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*Disclaimer – EMOTIV products are intended to be used for research applications and personal use only. Our products are not sold as Medical Devices as defined in EU directive 93/42/EEC. Our products are not designed or intended to be used for diagnosis or treatment of disease.
Note on Translations: Non-English versions of this website has been translated for your convenience using artificial intelligence. While we strive for accuracy, automated translations may contain errors or nuances that differ from the original text. For the most accurate information, please refer to the English version of this site.
Solutions
Support
Company
© 2026 EMOTIV, All rights reserved.
Your Privacy Choices (Cookie Settings)
*Disclaimer – EMOTIV products are intended to be used for research applications and personal use only. Our products are not sold as Medical Devices as defined in EU directive 93/42/EEC. Our products are not designed or intended to be used for diagnosis or treatment of disease.
Note on Translations: Non-English versions of this website has been translated for your convenience using artificial intelligence. While we strive for accuracy, automated translations may contain errors or nuances that differ from the original text. For the most accurate information, please refer to the English version of this site.
Solutions
Support
Company
© 2026 EMOTIV, All rights reserved.
Your Privacy Choices (Cookie Settings)
*Disclaimer – EMOTIV products are intended to be used for research applications and personal use only. Our products are not sold as Medical Devices as defined in EU directive 93/42/EEC. Our products are not designed or intended to be used for diagnosis or treatment of disease.
Note on Translations: Non-English versions of this website has been translated for your convenience using artificial intelligence. While we strive for accuracy, automated translations may contain errors or nuances that differ from the original text. For the most accurate information, please refer to the English version of this site.