EEG News and Research
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The State of AI Models in Neuroscience EEG Research
What You Gain from Machine Learning (ML) and Deep Learning (DL) We’ve entered the age of “big data”, where scientific...
How neuromarketing is the most reliable tool for market research
Neuromarketing combines neuroscience, social psychology, and market research to inform advertising, product design, pricing, and other important decisions. Confidence with...
Empowering Employees to Optimize their Workday
How often have you heard someone say, “I’m so busy”? Would you agree that sometimes it seems that the word...
Neuromarketing: Using EMOTIV's Portable EEG Technology in Market Research
Thanks to advancements in neurotechnology in recent years, neuroscience’s application in marketing has exploded. This explosion is due to the...
2 Main Challenges in EEG Research
What are the challenges in contemporary EEG research & analysis? In 1925, German psychiatrist Hans Berger recorded the first human...
Why enterprises need to create holistic workplaces to improve employee wellbeing
The lasting impacts of the pandemic are being felt by a significant number of workers who have had to work...
How EEG tech aids workplace wellness
How often do you consider your well-being, especially in the workplace? As we spend a large proportion of our time...
How neuroscience can improve employee well-being and the company ROI?
Return on Investment (ROI) is an interesting term. In a normal business setting, it means a ratio that compares the...
