EEG News and Research
Inspiration at your fingertips. Get valuable insights into EEG technology news and independent studies using EMOTIV tech.
Scientific Shopping: YSL's Brainwave Fragrance Experience
L’Oréal and EMOTIV developed Scent-sation, an interactive shopping experience that matches products based on your emotional responses. Customers answer a...
How neuromarketing is the most reliable tool for market research
Neuromarketing combines neuroscience, social psychology, and market research to inform advertising, product design, pricing, and other important decisions. Confidence with...
Neuromarketing: Using EMOTIV's Portable EEG Technology in Market Research
Thanks to advancements in neurotechnology in recent years, neuroscience’s application in marketing has exploded. This explosion is due to the...
How to conduct real-world neuroscience research at scale: A case study using EmotivLABS.
Dr Nikolas Williams, EMOTIV Research Scientist. When you think of neuroscience research, you likely conjure images of white-coat-clad scientists running...
Neuroscience can help explain football fans' behaviour
Stress hormones run rife when we watch a game – and that can make the difference between fun and aggression,...
Neuro-Tourism Research with Singapore Tourism
In the first major foray into neuro-tourism research, neuroscientists Peter Simpson-Young from the University of Sydney and Associate Professor Joel...
INFINITI Q50 - Unleash Your Potential
EMOTIV is collaborating with INFINITI Middle East in an innovative study to identify and measure the brain activity of individuals...
FMCG Packaging A-B Testing using VR and Emotiv Mobile EEG Headsets
By VR-ify Abstract Large food, drink and snack brands spend billions of dollars each year to release new products. The...
