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Home / News / Consumer Market Research

EEG News and Research

Inspiration at your fingertips. Get valuable insights into EEG technology news and independent studies using EMOTIV tech.

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NXR Partners with Emotiv to Launch Revolutionary Emotional Heatmapping Technology
January 21 2025
NXR Partners with Emotiv to Launch Revolutionary Emotional Heatmapping Technology

This partnership revolutionizes emotional and behavioral analysis, offering real-time insights into user engagement.

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EMOTIV and LOréal launch first-of-its-kind consumer EEG fragrance experience powered by neuroscience - EMOTIV
August 21 2024
Scientific Shopping: YSL's Brainwave Fragrance Experience

L’Oréal and EMOTIV developed Scent-sation, an interactive shopping experience that matches products based on your emotional responses. Customers answer a...

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The illuminated image of a brain is superimposed over the silhouette of a woman in black, grey, red, and white.
March 10 2023
How neuromarketing is the most reliable tool for market research

Neuromarketing combines neuroscience, social psychology, and market research to inform advertising, product design, pricing, and other important decisions. Confidence with...

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Neuromarketing: Using EMOTIV's Portable EEG Technology in Market Research - EMOTIV
February 15 2023
Neuromarketing: Using EMOTIV's Portable EEG Technology in Market Research

Thanks to advancements in neurotechnology in recent years, neuroscience’s application in marketing has exploded. This explosion is due to the...

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How to conduct real-world neuroscience research at scale: A case study using EmotivLABS. - EMOTIV
December 08 2021
How to conduct real-world neuroscience research at scale: A case study using EmotivLABS.

Dr Nikolas Williams, EMOTIV Research Scientist. When you think of neuroscience research, you likely conjure images of white-coat-clad scientists running...

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Neuroscience can help explain football fans' behaviour - EMOTIV
July 24 2018
Neuroscience can help explain football fans' behaviour

Stress hormones run rife when we watch a game – and that can make the difference between fun and aggression,...

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family emotiv insight headsets
May 24 2017
Neuro-Tourism Research with Singapore Tourism

In the first major foray into neuro-tourism research, neuroscientists Peter Simpson-Young from the University of Sydney and Associate Professor Joel...

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man driving car emotiv insight headset
December 11 2016
INFINITI Q50 - Unleash Your Potential

EMOTIV is collaborating with INFINITI Middle East in an innovative study to identify and measure the brain activity of individuals...

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