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Consumer and market research
Find out how consumers actually feel about your product - Look inside the
consumer's black box with EMOTIV's technology.
Get closer to the truth

Get closer to the truth

Bypass traditional methods of market research that rely on what people tell you, and go straight to the source – the brain. EMOTIV technology provides a wireless, affordable device that reads brain activity, giving you feedback on how consumers feel about your product.
Understand emotions behind behaviour

Understand emotions behind behaviour

We have developed a suite of algorithms that detect human emotions, so that you can get immediate neuroscience insights without expert knowledge. Leverage our detections to uncover the emotions that drive your audience’s choices.
Validate ideas

Validate ideas

Make bolder business decisions by using brain data as part of your research routine. Test prototypes, validate ideas for your clients and embark on quick and easy usability testing.
Combine with other sensors

Combine with other sensors

Combine brain data with surveys or other biometric sensors such as eye-tracking and heart rate measurements, and gain a full picture of consumer choices and decision-making.


Recommended hardware


We recommend the EPOC+ for scientific research projects and educational applications. With 14-channels, the EPOC+ gives you a dense array of high quality data with around 5 minutes of setup time.


If quick setup time is a priority, the Insight headset, with a setup time of about 1 minute, may be a better choice for you.

Recommended software


Omniscience is our platform for neuromarketing and usability testing. It allows you to collect brain activity data over our six emotional and cognitive states, along with eye tracking and survey data. Omniscience is a simple, yet powerful solution for uncovering consumer insights quickly and effectively.


Omniscience is due for release later this year. We are now seeking eligible members of our community to become beta testers – please register your interest here.