The limitations of qualitative market research

Qualitative research is crucial in understanding consumer responses to products and media. However, qualitative research techniques rely on consumers self-reporting what they think, feel, and believe. 

The results from your research often require exhaustive analysis to identify natural biases and inaccuracies. Even with machine learning tools increasing efficacy, these analyses may contain further biases, making it difficult to draw effective insights that help you understand consumer preferences and make better strategic decisions.

Request a Demo

The power of neuroscience in consumer research

Consumers make most of their decisions unconsciously. They can’t always express why they prefer a particular design or product, or why it makes them feel a certain way.

EEG technology is being used by companies across the world who want real-time  responses. 

EMOTIV’s portable EEG headsets measure brainwaves with millisecond accuracy — providing real insights into how someone feels about your products or media.  Our EEG headsets are simple to use and can be used anywhere — allowing research opportunities that were once impossible. 

By combining neuroscience and qualitative research, you can truly measure consumers’ preferences.

Request a Demo

Interview of Olivier Oullier

PhD Professor of Behavioral and Brain Sciences on the Future of Consumer Behavior at L’Oreal’s Luxury Lab


Breaking Brain Research Out of the Lab

  • Why Labs are bad for brain research
  • EMOTIV – redefining brain research with remote EEG
  • The dynamic benefits of remote EEG
  • Examples of remote EEG in action
Download Now

EMOTIV Performance Metrics

EMOTIV measures various performance metrics directly from your brain activity, providing accurate insights into what consumers think or feel about your products or media.

Proven neuroscience insights across key sectors

EMOTIV has worked with prominent brands in automotive, design, advertising & marketing, media, gaming, human factor design, and more to provide insights that have improved their products or user experiences.

User Experience

& Digital Design


Media and Design

Learning, Development & Training

Neuromarketing research made easy with EMOTIV

EMOTIV’s EEG headsets are revolutionizing neuromarketing research. Not only do they measure brain waves with millisecond accuracy, but they’re simple to use, non-invasive, and portable – allowing consumer research opportunities that were once impossible.

Request a Demo

Let’s uncover what consumers really think – better yet, let’s uncover what they feel

EMOTIV’s Research Service is here to assist you in every step of your neuroscience research journey.

How EMOTIV’s Research Service works: 

Step 1

Experiment Design

A team of behavioral and neuroscience experts will build a bespoke experiment for your research

Request a Demo

Step 2

Data Collection

We’ll conduct EEG data collection with participants ensuring you receive quality brain data.

Request a Demo

Step 3

Data Analysis

EMOTIV’s data scientists analyze the brain data and provide you with accurate insights so you can make informed strategic decisions.

Request a Demo

Leading publications where EMOTIV has been featured

#1 Science Backed Mobile EEG

Over 17,000 Google Scholar ArticlesOver 17,000 Google Scholar Articles

32-Channel Wireless EEG Headset.

Shop Now

14-Channel Wireless EEG Headset.

Shop Now

5-Channel Wireless EEG Headset.

Shop Now

2-Channel Wireless EEG earbuds, with audio and mic.

Shop Now

Organizations who have trusted EMOTIV for their EEG
research, insights and product development

Talk to an EMOTIV Specialist

We can help you find the right EEG solution for your research or organization. Complete your contact details below, and an EMOTIV Specialist will contact you.