The limitations of qualitative market research

Qualitative research is crucial in understanding consumer responses to products and media. However, qualitative research techniques rely on consumers self-reporting what they think, feel, and believe.

The results from your research often require exhaustive analysis to identify natural biases and inaccuracies. Even with machine learning tools increasing efficacy, these analyses may contain further biases, making it difficult to draw effective insights that help you understand consumer preferences and make better strategic decisions.

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The power of neuroscience in consumer research

Consumers make most of their decisions unconsciously. They can’t always express why they prefer a particular design or product, or why it makes them feel a certain way.
EEG technology is being used by companies across the world who want real-time responses.

EMOTIV’s portable EEG headsets measure brainwaves with millisecond accuracy — providing real insights into how someone feels about your products or media. Our EEG headsets are simple to use and can be used anywhere — allowing research opportunities that were once impossible.
By combining neuroscience and qualitative research, you can truly measure consumers’ preferences.

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Interview of Olivier Oullier

PhD Professor of Behavioral and Brain Sciences on the Future of Consumer Behavior at L’Oreal’s Luxury Lab

The power of neuroscience in consumer research

  • Why Labs are bad for brain research
  • EMOTIV – redefining brain research with remote EEG
  • The dynamic benefits of remote EEG
  • Examples of remote EEG in action
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Brain States Decoded

EMOTIV’s Performance Metrics provide insights into the human brain and human behavior that do not need decoding.

Proven Neuroscience Insights Across Key Sectors

EMOTIV has worked with prominent brands in automotive, design, advertising & marketing, media, gaming, human factor design, and more to provide insights that have improved their products or user experiences.

User Experience &

Digital Design

Advertising,
Media and Design

Learning, Development

& Training

Neuromarketing research made easy with EMOTIV

EMOTIV has worked with prominent brands in automotive, design, advertising & marketing, media, gaming, human factor design, and more to provide insights that have improved their products or user experiences.

Let’s uncover what consumers really think – better yet, Let’s uncover what they feel

EMOTIV has worked with prominent brands in automotive, design, advertising & marketing, media, gaming, human factor design, and more to provide insights that have improved their products or user experiences.

STEP 1

Experiment Design

A team of behavioral and neuroscience experts will build a bespoke experiment for your research

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STEP 2

Data Collection

We’ll conduct EEG data collection with participants ensuring you receive quality brain data.

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STEP 3

Data Analysis

EMOTIV’s data scientists analyze the brain data and provide you with accurate insights so you can make informed strategic decisions.

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Maximize Human Brain Research and Experiences with the World’s Most Versatile EEG Headsets

Manage Your EMOTIV EEG Headsets

  • Receive live status updates on your headsets’ battery life. 
  • View your headsets’ contact quality in real time. 
  • Manage your headsets’ connection via Bluetooth or USB receiver dongle. 
  • Rename your headset.
  • View sample rate and motion rate information.

Virtual Brainwear®

Included with Launcher

Virtual Brainwear simulates different EMOTIV headset states and data streams, making it easier for you to develop and test your own applications. 

  • View device information.
  • Chose contact quality states. 
  • Choose a simulation source.
  • View different detection, such as performance metrics, mental commands, and facial expressions.

Maximize Human Brain Research and Experiences with the World’s Most Versatile EEG Headsets

Customer Applications

EMOTIV's EEG devices are expanding our knowledge of the human brain and human behavior across hundreds of real-world applications

Product Innovation

Consumer Research

Workplace Wellness

Developers

BCI

Scientific Research

Education

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Talk to an EMOTIV Specialist

We can help you find the right EEG solution for your research or organization. Complete your contact details below, and an EMOTIV Specialist will contact you.