Get closer to the truth

Bypass traditional methods of market research that rely on what people tell you, and go straight to the source – the brain. EMOTIV technology provides wireless, affordable devices that read brain activity, providing feedback on how consumers feel about your product.

Understand emotions behind behavior

We have developed a suite of algorithms that detect human emotions, so that you can get immediate neuroscience insights without an expert knowledge. Leverage our detections to uncover the emotions that drive your audience choices.

Validate ideas

Make bolder business decisions by using brain data as part of your research routine. Test prototypes, validate ideas for your clients and embark on quick and easy usability testing.

Combine with other sensors

Combine brain data with surveys or other biometric sensors such as eye-tracking and heart rate measurements, and gain a full picture of consumer choices and decision-making.


Interview of Olivier Oullier, PhD (Strategist and Professor of Behavioral and Brain Sciences) on the Future of Consumer Behavior at L’Oreal’s Luxury Lab.

Recommended hardware

We recommend the EPOC-X for scientific research projects and educational applications. With 14 channels, the EPOC-X gives you a dense array of high quality data and set up time of just 5 minutes.

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Commercial applications

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