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Apply neuroscience to your market research
Conventional marketing research relies heavily on the consumer self-reporting what they think, feel and believe. Our perception of the world around us is usually driven by our mood and can change frequently.
Limitations to traditional consumer research. Statistical significance representation expensive
We know that many participants lie at focus group, even on simple things
Participants will often hold back information or second guess themselves to make sure that they are politically correct
Consumer Insights
EMOTIV applies neuroscience to marketing and advertising, allowing companies to measure customer engagement, consumer behavior, and consumer decision-making processes through science.
Level of Engagement
Response is positive or negative
recall and recognition
Ads & Branding
Packaging Design
Website design
Competitive Advantage
Consumer research has grown twofold as an industry since 2008. And only 25% of businesses
Utilize a neuroscience as a research approach. How can EMOTIV offer more valuefor your clients?
Add to your innovative strategies with our insights powered by brain biometric data.
Scale your insights with more diverse & global data sets.
Reduce your turnaround time with quicker data collection
Easier data collection at your fingertips. Tap into our panel of EEG ready-and-certified participants. Learn More
Scale your business with faster data collection and quicker turnaround time for your clients.
Dont be constrained by physical lab location. Tap into a global &diverse community of panelists online.
Draw conclusions from a larger sample data set.
Interview of Olivier Oullier, PhD (Strategist and Professor of Behavioral and Brain Sciences) on the Future of Consumer Behavior at L’Oreal’s Luxury Lab.
Compare EMOTIV’s wireless EEG headsets
Brain monitoring solutions for research, education, and personal insights
Participate in neuroscience research anytime, anywhere and get paid for your contribution.
Learn More
Control machines with your mind! Trigger events with your thoughts using EmotivBCI’s Mental Commands detection.
Learn More
Real-time 3D brain visualization software for use in neuroscience education and exhibitions.
Leading publications where EMOTIV has been featured
“
Using cutting-edge technology with our partner, EMOTIV, we wanted to offer to our YSL Beauty consumers the opportunity to better know their olfactory preferences based on their emotions.
YSL SCENT-SATION is a state-of-the-art, in-store experience leveraging neuroscience to provide personalized fragrance advice. “
Stephan Bezy
International General Manager at Yves Saint Laurent Beauté
Thought leadership and EEG insights
Let's find the right EMOTIV solution for you
Since its founding in 2011, EMOTIV has continued to lead innovation in wireless EEG, developing solutions for a wide variety of applications, including scientific and consumer research, product innovation and workplace wellness, as well as powering a global network of developers and citizen scientist who have created ingenious and inspiring and enabling solutions.
Enterprise
From product innovation and consumer research to workplace wellness, EMOTIV is your powerful partner in brain insights.
Developers & Citizen Scientists
Join the EMOTIV community and develop your own neuroscience applications, dive into the world of BCI, and contribute to groundbreaking neuroscience research anywhere in the world with EmotivLABS.
Scientific Research & Education
Elevate your research with EMOTIV’s technology or give your students memorable neuroscience experiences with EMOTIV’s education packages.
Organizations who have trusted EMOTIV for their EEG
research, insights and product development
Commercial applications
Improve market research, product development, employee performance…