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The limitations of qualitative market research
Qualitative research is crucial in understanding consumer responses to products and media. However, qualitative research techniques rely on consumers self-reporting what they think, feel, and believe.
The results from your research often require exhaustive analysis to identify natural biases and inaccuracies. Even with machine learning tools increasing efficacy, these analyses may contain further biases, making it difficult to draw effective insights that help you understand consumer preferences and make better strategic decisions.
The power of neuroscience in consumer research
Consumers make most of their decisions unconsciously. They can’t always express why they prefer a particular design or product, or why it makes them feel a certain way.
EEG technology is being used by companies across the world who want real-time responses.
EMOTIV’s portable EEG headsets measure brainwaves with millisecond accuracy — providing real insights into how someone feels about your products or media. Our EEG headsets are simple to use and can be used anywhere — allowing research opportunities that were once impossible.
By combining neuroscience and qualitative research, you can truly measure consumers’ preferences.
Interview of Olivier Oullier
PhD Professor of Behavioral and Brain Sciences on the Future of Consumer Behavior at L’Oreal’s Luxury Lab
The power of neuroscience in consumer research
- Why Labs are bad for brain research
- EMOTIV – redefining brain research with remote EEG
- The dynamic benefits of remote EEG
- Examples of remote EEG in action
Brain States Decoded
EMOTIV’s Performance Metrics provide insights into the human brain and human behavior that do not need decoding.
Interest In
measures the level of attraction or aversion to stimuli
Excitement Ex
measures the level of emotional intensity of a stimulus or environment
Frustration Fr
measures the level of emotional tension you experience when completing a task
Engagement En
measures the level of immersion in an activity
Relaxation Re
measures the level of calm focus after a period of intense concentration
Boredom Bo
is a measure at the lower end of Engagement
Attention At
is a measure of vigilant focus while performing a single task
Cognitive Stress CS
measures the level of processing power and effort required to complete a task
Cognitive Pressure CP
measures the level of mental demands of a task exceeding mental capacity
Cognitive Load CL
measures the level of mental effort while completing a task
Proven Neuroscience Insights Across Key Sectors
EMOTIV has worked with prominent brands in automotive, design, advertising & marketing, media, gaming, human factor design, and more to provide insights that have improved their products or user experiences.
User Experience &
Digital Design
Advertising,
Media and Design
Learning, Development
& Training
Neuromarketing research made easy with EMOTIV
EMOTIV has worked with prominent brands in automotive, design, advertising & marketing, media, gaming, human factor design, and more to provide insights that have improved their products or user experiences.
No limitations
EMOTIV’s wireless EEG headsets can be used anywhere for a truly customer-centric experience
Innovate faster
Real-time brain insights allow you to accurately understand human behavior and make informed strategic decisions faster.
Scale your insights
Conduct consumer research at scale, and obtain diverse, global data sets with our crowdsourced data collection.
Let’s uncover what consumers really think – better yet, Let’s uncover what they feel
EMOTIV has worked with prominent brands in automotive, design, advertising & marketing, media, gaming, human factor design, and more to provide insights that have improved their products or user experiences.
STEP 1
Experiment Design
A team of behavioral and neuroscience experts will build a bespoke experiment for your research
STEP 2
Data Collection
We’ll conduct EEG data collection with participants ensuring you receive quality brain data.
STEP 3
Data Analysis
EMOTIV’s data scientists analyze the brain data and provide you with accurate insights so you can make informed strategic decisions.
Manage Your EMOTIV EEG Headsets
- Receive live status updates on your headsets’ battery life.
- View your headsets’ contact quality in real time.
- Manage your headsets’ connection via Bluetooth or USB receiver dongle.
- Rename your headset.
- View sample rate and motion rate information.
Virtual Brainwear®
Included with Launcher
Virtual Brainwear simulates different EMOTIV headset states and data streams, making it easier for you to develop and test your own applications.
- View device information.
- Chose contact quality states.
- Choose a simulation source.
- View different detection, such as performance metrics, mental commands, and facial expressions.
Maximize Human Brain Research and Experiences with the World’s Most Versatile EEG Headsets
Customer Applications
EMOTIV's EEG devices are expanding our knowledge of the human brain and human behavior across hundreds of real-world applications
Product Innovation
Consumer Research
Workplace Wellness
Developers
BCI
Scientific Research
Education
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