Consumer and market research
Find out how consumers actually feel about your product - Look inside the
consumer's black box with EMOTIV's technology.
consumer's black box with EMOTIV's technology.
Get closer to the truth
Bypass traditional methods of market research that rely on what people tell you, and go straight to the source – the brain. EMOTIV technology provides a wireless, affordable device that reads brain activity, giving you feedback on how consumers feel about your product.
Understand emotions behind behaviour
We have developed a suite of algorithms that detect human emotions, so that you can get immediate neuroscience insights without expert knowledge. Leverage our detections to uncover the emotions that drive your audience’s choices.
Validate ideas
Make bolder business decisions by using brain data as part of your research routine. Test prototypes, validate ideas for your clients and embark on quick and easy usability testing.
Combine with other sensors
Combine brain data with surveys or other biometric sensors such as eye-tracking and heart rate measurements, and gain a full picture of consumer choices and decision-making.EEG integrations with other data streams such as eye-tracking provide new insights into subconscious behaviour and emotional engagement of consumers.
Mobile brain tracking opens up new research possibilities for contextualized consumer studies, such as in-store research.
Consumer reactions can be measured down to the millisecond with time locked data streams and event markers, providing powerful solutions for product and usability testing.
Recommended hardware
We recommend the EPOC+ for scientific research projects and educational applications. With 14-channels, the EPOC+ gives you a dense array of high quality data with around 5 minutes of setup time.
If quick setup time is a priority, the Insight headset, with a setup time of about 1 minute, may be a better choice for you.
Recommended software
Omniscience is our platform for neuromarketing and usability testing. It allows you to collect brain activity data over our six emotional and cognitive states, along with eye tracking and survey data. Omniscience is a simple, yet powerful solution for uncovering consumer insights quickly and effectively.
Omniscience is due for release later this year. We are now seeking eligible members of our community to become beta testers – please register your interest here.
