The limitations of qualitative market research

Qualitative research is crucial in understanding consumer responses to products and media. However, qualitative research techniques rely on consumers self-reporting what they think, feel, and believe. 

The results from your research often require exhaustive analysis to identify natural biases and inaccuracies. Even with machine learning tools increasing efficacy, these analyses may contain further biases, making it difficult to draw effective insights that help you understand consumer preferences and make better strategic decisions.

Request a Demo

The power of neuroscience in consumer research

Consumers make most of their decisions unconsciously. They can’t always express why they prefer a particular design or product, or why it makes them feel a certain way.

EEG technology is being used by companies across the world who want real-time responses from the human brain. 

EMOTIV’s portable EEG headsets measure brainwaves with millisecond accuracy — providing real insights into how someone feels about your products or media.  Our EEG headsets are simple to use and can be used anywhere — allowing research opportunities that were once impossible. 

By combining neuroscience and qualitative research, you can truly understand consumers’ preferences.

Request a Demo

Interview of Olivier Oullier

PhD (Strategist and Professor of Behavioral and Brain Sciences) on the Future of Consumer Behavior at L’Oreal’s Luxury Lab

EMOTIV Performance Metrics

EMOTIV measures various performance metrics directly from your brain activity, providing accurate insights into what consumers think or feel about your products or media.

Proven neuroscience insights across key sectors

EMOTIV has worked with prominent brands in automotive, design, advertising & marketing, media, gaming, human factor design, and more to provide insights that have improved their products or user experiences.

User experience

& Digital Design


Media and Design

Learning, Development & Training

How EMOTIV can give you a competitive advantage

EMOTIV’s technology enables you to obtain brain data in real-time that will help you make better strategic decisions, improve customer experiences, and grow your business.

Request a Demo

EMOTIV’s RAAS (Research as a Service) is here to assist you in every step of your neuroscience research journey.

How EMOTIV’s RAAS works: 

Step 1

Experiment Design

A team of behavioral and neuroscience experts will build a bespoke experiment for your research

Request a Demo

Step 2

Data Collection

We’ll conduct EEG data collection with consumers ensuring you receive quality brain data.

Request a Demo

Step 3

Data Analysis

EMOTIV’s data scientists analyze the brain data and provide you with accurate insights so you can make informed strategic decisions.

Request a Demo

Leading publications where EMOTIV has been featured

Compare EMOTIV’s wireless EEG headsets

32-Channel Wireless EEG Headset.

Shop Now

14-Channel Wireless EEG Headset.

Shop Now

5-Channel Wireless EEG Headset.

Shop Now

2-Channel Wireless EEG earbuds, with audio and mic.

Shop Now

Organizations who have trusted EMOTIV for their EEG
research, insights and product development

Talk to an EMOTIV Specialist

We can help you find the right EEG solution for your research or organization. Complete your contact details below, and an EMOTIV Specialist will contact you.