Performance Metrics

Accelerate Your Human Behavior Research with EMOTIV’s Revolutionary Performance Metrics.

Brain States Decoded

EMOTIV’s Performance Metrics provide insights into the human brain and human behavior that do not need decoding.


measures attraction or aversion to stimuli.


measures emotional intensity experienced by stimuli or environments. 


measures emotional tension experienced when completing a task.


measures immersion in an activity. 


measures calm focus after a period of intense concentration. 


measures decreasing engagement during an unstimulating task.


measures vigilant focus while performing a single task. 

Cognitive Stress

measures the effort required to complete a task. 

Cognitive Pressure

measures the mental demands of a task exceeding mental capacity.

Cognitive Load

measures mental effort while completing a task.

Pioneering Performance Metrics

Driven by our proprietary machine-learning algorithms, AI, and the world’s largest EEG data set, we’ve been building and perfecting our Performance Metrics for over a decade. In fact, we’re the first neurotech company in the world to build them.

Measure cognition in real-time

See the precise moments when cognitive states change. Our performance metrics provide efficient and objective insights into the brain’s responses in real time. These insights are helping businesses make informed strategic decisions, improve product development and marketing, and provide unique customer experiences.

Building EMOTIV's Performance Metrics

Designed by EMOTIV’s in-house team of neuroscientists and psychologists, EMOTIV’s Performance Metrics are built using methodologies published in neuroscience research papers to design experiments that elicit a desired cognitive state, such as attention. Our team has collected hundreds of EEG data sets from participants in controlled neuroscience experiments using EMOTIV’s EPOC, Insight, and MN8 headsets. We use these data sets to train machine learning algorithms, translating complex EEG patterns into easy-to-understand measures of cognitive states.

Perfecting EMOTIV's Performance Metrics

We all experience emotions differently. When we report those emotions, we do so on different scales in response to our life experiences. So, to improve the accuracy of our performance metrics, we collect EEG data from different participants in a variety of scenarios that elicit similar emotions.

Who's using EMOTIV's Performance Metrics?

EMOTIV’s Performance Metrics are providing researchers in various fields with objective data that’s helping them understand human behavior in the real world. Our Performance Metrics are also empowering individuals to understand their brains, helping to optimize their day and improve mental well-being.

Automotive User Testing
Learning, Training & Development
User Experience & Content Testing
Workplace Wellbeing
Neuroscience Research

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