INFINITI Q50 – Unleash Your Potential

EMOTIV is collaborating with INFINITI Middle East in an innovative study to identify and measure the brain activity of individuals driving the recently launched INFINITI Q50 Red Sport 400.

 

In this study, customers around the region will have the opportunity to drive the Q50 Red Sport 400 wearing the EMOTIV Insight headsets that will measure their mental performance indicators to characterize their driving experience. The study aims to demonstrate how the changes in brain activity when driving the powerful sports sedan can affect their enjoyment, excitement, engagement, and focus.

 

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