INFINITI Q50 – Unleash Your Potential

man driving car emotiv insight headset

EMOTIV is collaborating with INFINITI Middle East in an innovative study to identify and measure the brain activity of individuals driving the recently launched INFINITI Q50 Red Sport 400.


In this study, customers around the region will have the opportunity to drive the Q50 Red Sport 400 wearing the EMOTIV Insight headsets that will measure their mental performance indicators to characterize their driving experience. The study aims to demonstrate how the changes in brain activity when driving the powerful sports sedan can affect their enjoyment, excitement, engagement, and focus.


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***Disclaimer - EMOTIV products are intended to be used for research applications and personal use only. Our products are not sold as Medical Devices as defined in EU directive 93/42/EEC. Our products are not designed or intended to be used for diagnosis or treatment of disease.