NXR Partners with Emotiv to Launch Revolutionary Emotional Heatmapping Technology

Collaboration merges advanced analytics with EEG technology for next-level emotional insights

Cambridge, England, January 15, 2025 – Neuro XR (NXR) and Emotiv announce the launch of Emotional Heatmapping Technology, uniting NXR’s analytics software with Emotiv’s EEG devices. This partnership revolutionizes emotional and behavioral analysis, offering real-time insights into user engagement.

Redefining Emotional Insights

NXR’s Emotional Heatmapping software creates detailed, real-time maps of mental state changes as users engage with ads, training programs, or digital media. Paired with Emotiv’s robust EEG platform—an industry leader in high-quality data capture, ergonomic design, and integration—this solution empowers businesses and researchers to optimize decision-making, enhance product design, and improve training outcomes.

Comprehensive Heatmapping

The technology integrates eye-tracking and movement-based heatmaps for a holistic view of behavior:

Eye-Tracking Heatmaps: Map where users focus their gaze and correlate emotional changes with visual elements such as products or advertisements.

• Movement-Based Heatmaps: Track users’ movements in physical or virtual spaces, overlaying emotional changes to highlight areas of engagement or emotion.

• This multi-dimensional approach merges emotional, cognitive, physical, and visual data for deeper audience understanding.

Applications Across Industries

• Advertising: Refine campaigns through immediate emotional feedback, maximizing impact.

• Training: Identify challenging content, boosting retention and success in educational programs.

• Entertainment: Personalize gaming, film, and VR experiences by revealing moments that captivate viewers.

• Research: Facilitate robust, data-driven studies for neuroscience, psychology, and UX.

A Partnership Built on Innovation

“Our partnership with Emotiv unlocks new possibilities for understanding human behavior,” said Elena Cismigiu, CEO of NXR. “This launch marks a new era in real-time emotional analysis.”

“This collaboration exemplifies our commitment to human-centric innovation,” said Kim Old, Chief Commercial Officer at Emotiv. “By uniting Emotiv’s high-fidelity EEG platform with NXR’s dynamic analytics, we unlock deeper emotional insights, enabling businesses to create more impactful solutions across industries.”

About Neuro XRNeuro XR is a pioneering developer of neuroscience-driven software solutions, leveraging real-time biometrics and specialized algorithms derived from novel Cambridge-based research. By visualizing emotional and mental shifts as users engage with their environment, Neuro XR delivers actionable insights that fuel innovation, enhance experiences, and transform how industries harness human-centric data through emotion-to-environment visualisation.

About EmotivEmotiv is a neuroinformatics company advancing human brain understanding through award-winning EEG technology. Its platform integrates wearable devices, AI, and the world’s largest anonymous brain data repository to deliver actionable insights for health, wellness, and performance optimization.

Media Contact:Matt Critchleymatt@neuroxr.iohttps://www.neuroxr.io/