NXR Partners with Emotiv to Launch Revolutionary Emotional Heatmapping Technology
Heidi Duran
Jan 21, 2025
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Collaboration merges advanced analytics with EEG technology for next-level emotional insights
Cambridge, England, January 15, 2025 – Neuro XR (NXR) and Emotiv announce the launch of Emotional Heatmapping Technology, uniting NXR’s analytics software with Emotiv’s EEG devices. This partnership revolutionizes emotional and behavioral analysis, offering real-time insights into user engagement.
Redefining Emotional Insights
NXR’s Emotional Heatmapping software creates detailed, real-time maps of mental state changes as users engage with ads, training programs, or digital media. Paired with Emotiv’s robust EEG platform—an industry leader in high-quality data capture, ergonomic design, and integration—this solution empowers businesses and researchers to optimize decision-making, enhance product design, and improve training outcomes.
Comprehensive Heatmapping
The technology integrates eye-tracking and movement-based heatmaps for a holistic view of behavior:
Eye-Tracking Heatmaps: Map where users focus their gaze and correlate emotional changes with visual elements such as products or advertisements.
Movement-Based Heatmaps: Track users’ movements in physical or virtual spaces, overlaying emotional changes to highlight areas of engagement or emotion.
This multi-dimensional approach merges emotional, cognitive, physical, and visual data for deeper audience understanding.
Applications Across Industries
Advertising: Refine campaigns through immediate emotional feedback, maximizing impact.
Training: Identify challenging content, boosting retention and success in educational programs.
Entertainment: Personalize gaming, film, and VR experiences by revealing moments that captivate viewers.
Research: Facilitate robust, data-driven studies for neuroscience, psychology, and UX.
A Partnership Built on Innovation
“Our partnership with Emotiv unlocks new possibilities for understanding human behavior,” said Elena Cismigiu, CEO of NXR. “This launch marks a new era in real-time emotional analysis.”
“This collaboration exemplifies our commitment to human-centric innovation,” said Kim Old, Chief Commercial Officer at Emotiv. “By uniting Emotiv’s high-fidelity EEG platform with NXR’s dynamic analytics, we unlock deeper emotional insights, enabling businesses to create more impactful solutions across industries.”
About Neuro XRNeuro XR is a pioneering developer of neuroscience-driven software solutions, leveraging real-time biometrics and specialized algorithms derived from novel Cambridge-based research. By visualizing emotional and mental shifts as users engage with their environment, Neuro XR delivers actionable insights that fuel innovation, enhance experiences, and transform how industries harness human-centric data through emotion-to-environment visualisation.
About EmotivEmotiv is a neuroinformatics company advancing human brain understanding through award-winning EEG technology. Its platform integrates wearable devices, AI, and the world’s largest anonymous brain data repository to deliver actionable insights for health, wellness, and performance optimization.
Media Contact:Matt Critchleymatt@neuroxr.iohttps://www.neuroxr.io/
Collaboration merges advanced analytics with EEG technology for next-level emotional insights
Cambridge, England, January 15, 2025 – Neuro XR (NXR) and Emotiv announce the launch of Emotional Heatmapping Technology, uniting NXR’s analytics software with Emotiv’s EEG devices. This partnership revolutionizes emotional and behavioral analysis, offering real-time insights into user engagement.
Redefining Emotional Insights
NXR’s Emotional Heatmapping software creates detailed, real-time maps of mental state changes as users engage with ads, training programs, or digital media. Paired with Emotiv’s robust EEG platform—an industry leader in high-quality data capture, ergonomic design, and integration—this solution empowers businesses and researchers to optimize decision-making, enhance product design, and improve training outcomes.
Comprehensive Heatmapping
The technology integrates eye-tracking and movement-based heatmaps for a holistic view of behavior:
Eye-Tracking Heatmaps: Map where users focus their gaze and correlate emotional changes with visual elements such as products or advertisements.
Movement-Based Heatmaps: Track users’ movements in physical or virtual spaces, overlaying emotional changes to highlight areas of engagement or emotion.
This multi-dimensional approach merges emotional, cognitive, physical, and visual data for deeper audience understanding.
Applications Across Industries
Advertising: Refine campaigns through immediate emotional feedback, maximizing impact.
Training: Identify challenging content, boosting retention and success in educational programs.
Entertainment: Personalize gaming, film, and VR experiences by revealing moments that captivate viewers.
Research: Facilitate robust, data-driven studies for neuroscience, psychology, and UX.
A Partnership Built on Innovation
“Our partnership with Emotiv unlocks new possibilities for understanding human behavior,” said Elena Cismigiu, CEO of NXR. “This launch marks a new era in real-time emotional analysis.”
“This collaboration exemplifies our commitment to human-centric innovation,” said Kim Old, Chief Commercial Officer at Emotiv. “By uniting Emotiv’s high-fidelity EEG platform with NXR’s dynamic analytics, we unlock deeper emotional insights, enabling businesses to create more impactful solutions across industries.”
About Neuro XRNeuro XR is a pioneering developer of neuroscience-driven software solutions, leveraging real-time biometrics and specialized algorithms derived from novel Cambridge-based research. By visualizing emotional and mental shifts as users engage with their environment, Neuro XR delivers actionable insights that fuel innovation, enhance experiences, and transform how industries harness human-centric data through emotion-to-environment visualisation.
About EmotivEmotiv is a neuroinformatics company advancing human brain understanding through award-winning EEG technology. Its platform integrates wearable devices, AI, and the world’s largest anonymous brain data repository to deliver actionable insights for health, wellness, and performance optimization.
Media Contact:Matt Critchleymatt@neuroxr.iohttps://www.neuroxr.io/
Collaboration merges advanced analytics with EEG technology for next-level emotional insights
Cambridge, England, January 15, 2025 – Neuro XR (NXR) and Emotiv announce the launch of Emotional Heatmapping Technology, uniting NXR’s analytics software with Emotiv’s EEG devices. This partnership revolutionizes emotional and behavioral analysis, offering real-time insights into user engagement.
Redefining Emotional Insights
NXR’s Emotional Heatmapping software creates detailed, real-time maps of mental state changes as users engage with ads, training programs, or digital media. Paired with Emotiv’s robust EEG platform—an industry leader in high-quality data capture, ergonomic design, and integration—this solution empowers businesses and researchers to optimize decision-making, enhance product design, and improve training outcomes.
Comprehensive Heatmapping
The technology integrates eye-tracking and movement-based heatmaps for a holistic view of behavior:
Eye-Tracking Heatmaps: Map where users focus their gaze and correlate emotional changes with visual elements such as products or advertisements.
Movement-Based Heatmaps: Track users’ movements in physical or virtual spaces, overlaying emotional changes to highlight areas of engagement or emotion.
This multi-dimensional approach merges emotional, cognitive, physical, and visual data for deeper audience understanding.
Applications Across Industries
Advertising: Refine campaigns through immediate emotional feedback, maximizing impact.
Training: Identify challenging content, boosting retention and success in educational programs.
Entertainment: Personalize gaming, film, and VR experiences by revealing moments that captivate viewers.
Research: Facilitate robust, data-driven studies for neuroscience, psychology, and UX.
A Partnership Built on Innovation
“Our partnership with Emotiv unlocks new possibilities for understanding human behavior,” said Elena Cismigiu, CEO of NXR. “This launch marks a new era in real-time emotional analysis.”
“This collaboration exemplifies our commitment to human-centric innovation,” said Kim Old, Chief Commercial Officer at Emotiv. “By uniting Emotiv’s high-fidelity EEG platform with NXR’s dynamic analytics, we unlock deeper emotional insights, enabling businesses to create more impactful solutions across industries.”
About Neuro XRNeuro XR is a pioneering developer of neuroscience-driven software solutions, leveraging real-time biometrics and specialized algorithms derived from novel Cambridge-based research. By visualizing emotional and mental shifts as users engage with their environment, Neuro XR delivers actionable insights that fuel innovation, enhance experiences, and transform how industries harness human-centric data through emotion-to-environment visualisation.
About EmotivEmotiv is a neuroinformatics company advancing human brain understanding through award-winning EEG technology. Its platform integrates wearable devices, AI, and the world’s largest anonymous brain data repository to deliver actionable insights for health, wellness, and performance optimization.
Media Contact:Matt Critchleymatt@neuroxr.iohttps://www.neuroxr.io/
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Solutions
Support
Company
© 2026 EMOTIV, All rights reserved.
Your Privacy Choices (Cookie Settings)
*Disclaimer – EMOTIV products are intended to be used for research applications and personal use only. Our products are not sold as Medical Devices as defined in EU directive 93/42/EEC. Our products are not designed or intended to be used for diagnosis or treatment of disease.
Note on Translations: Non-English versions of this website has been translated for your convenience using artificial intelligence. While we strive for accuracy, automated translations may contain errors or nuances that differ from the original text. For the most accurate information, please refer to the English version of this site.
Solutions
Support
Company
© 2026 EMOTIV, All rights reserved.
Your Privacy Choices (Cookie Settings)
*Disclaimer – EMOTIV products are intended to be used for research applications and personal use only. Our products are not sold as Medical Devices as defined in EU directive 93/42/EEC. Our products are not designed or intended to be used for diagnosis or treatment of disease.
Note on Translations: Non-English versions of this website has been translated for your convenience using artificial intelligence. While we strive for accuracy, automated translations may contain errors or nuances that differ from the original text. For the most accurate information, please refer to the English version of this site.