Challenge your memory! Play the new N-Back game in the Emotiv App

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  • Challenge your memory! Play the new N-Back game in the Emotiv App

    Download Now

Neuroscience Insights.
Simplified.

Surveys and analytics show what happens, but rarely why. Emotiv Studio adds real-time brain response data so you can validate creative, de-risk A/B tests, and deploy with confidence.

Experiment Builder

Brain-Measurement Tools

Performance Metrics

AI Summaries by EmotivIQ™

Consumer Insights,
Powered by Neuroscience

You already use surveys, focus groups, and analytics to measure engagement and performance, but they lack critical information. Emotiv Studio becomes the cornerstone of your toolkit by filling in the essential gaps.  With intuitive workflows, participant management, and AI-powered analysis, you can capture reliable data and move from brain activity to actionable insights—all in one place.


Whether you’re testing creative, validating product design, or refining digital experiences, Emotiv Studio adds a neuroscience layer into how people connect with your work.

Experiment Builder. Design and deploy EEG studies with guided setup that ensures good signal quality.

Participant Management. Streamline recruitment, tracking, and administration with built-in tools.

Real-Time Data Collection. Capture authentic responses to video, audio, images, or interactive experiences as they happen.

AI Insights with EmotivIQ™. Powered by Google Cloud, EmotivIQ™ aggregates and analyzes results instantly, surfacing meaningful patterns in minutes.

See What Your Audience Really Feels

Performance Metrics translate raw EEG signals into clear, validated measures of cognitive and emotional states such as attention, engagement, stress, and focus. Built on over a decade of research and the world’s largest EEG dataset, these metrics enhance your traditional research, giving you a richer understanding of audience response in real time.

 

With Emotiv’s Performance Metrics, you don’t just measure what people say, you uncover what they feel. Together with your existing analytics and self-report data, these insights save time, reduce bias, and help you deliver work that truly resonates.

Identify what captures or loses attention.

Pinpoint emotional peaks and dips in your content.

Compare experiences across different designs or assets.

Interest

Interest

Measures attraction or aversion to stimuli.

Measures attraction or aversion to stimuli.

Excitement

Excitement

Measures the intensity of reactions to stimuli or environments.

Measures the intensity of reactions to stimuli or environments.

Stress

Stress

Measures emotional tension experienced when completing a task.

Measures emotional tension experienced when completing a task.

Engagement

Engagement

Measures immersion in an activity.

Measures immersion in an activity.

Relaxation

Relaxation

Measures calm focus after a period of intense concentration.

Measures calm focus after a period of intense concentration.

Attention

Attention

Measures sustained focus on a single task.

Measures sustained focus on a single task.

Advanced Capabilities

Precise Time-Locking

Precise Time-Locking

Stimulus events are automatically timestamped against EEG streams for contextual accuracy.

Stimulus events are automatically timestamped against EEG streams for contextual accuracy.

Signal Quality Checks

Signal Quality Checks

Continuous monitoring of sensor contact and EEG quality ensures dependable results.

Continuous monitoring of sensor contact and EEG quality ensures dependable results.

Automatic Data Sync

Automatic Data Sync

All recordings are anonymized, encrypted, and securely stored in the cloud for collaboration.

All recordings are anonymized, encrypted, and securely stored in the cloud for collaboration.

Offline Flexibility

Offline Flexibility

Collect data without an internet connection; recordings sync once you’re back online.

Collect data without an internet connection; recordings sync once you’re back online.

Predictive Power

Neural insights from small groups can predict large-scale behaviors—such as box office revenue, TV ratings, social engagement, and purchase intent—offering predictive power that surveys and focus groups alone can’t provide.

By combining neuroscience with your existing analytics and testing workflows, you gain a data-backed understanding of what drives results before they scale.

Faster Results

Traditional research analysis can take days or weeks. With Emotiv Studio, AI-driven analysis delivers ready-to-use insights within minutes—helping you test variations, compare creative directions, and optimize faster without disrupting your process.

Connects Seamlessly
with Emotiv EEG Headsets

Connects Seamlessly
with Emotiv EEG Headsets

Emotiv Studio works with our EEG devices to deliver research-quality signal capture for every study, whether you’re in a lab, focus group, or natural environment. Recordings from supported headsets are automatically processed into clear visual insights, ready to explore, compare, and share.

Emotiv Studio works with our EEG devices to deliver research-quality signal capture for every study, whether you’re in a lab, focus group, or natural environment. Recordings from supported headsets are automatically processed into clear visual insights, ready to explore, compare, and share.

Emotiv Epoc X

14-channel EEG headset

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Emotiv MN8

2-channel EEG earbuds

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Insights You Can Trust,
Decisions You Can Back

Emotiv Studio goes beyond measuring reactions—it enhances your current methods by turning brain data into insights you can act on. Trusted by leading brands and researchers worldwide, it’s designed to help you test ideas, validate strategies, and make confident decisions.