USE CASES

USE CASES

Consumer Research Done With Emotiv

See how global brands and advertising agencies use Emotiv’s neurotechnology to decode consumer behavior and measure real-time emotional response.

See how global brands and advertising agencies use Emotiv’s neurotechnology to decode consumer behavior and measure real-time emotional response.

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Featured Project

Featured Project

Machine Learning-Based Viewers' Preference Prediction on Social Awareness Advertisements Using EEG (2025)

Machine Learning-Based Viewers' Preference Prediction on Social Awareness Advertisements Using EEG (2025)

2025

Designed by Anouk Wipprecht, this robotic garment moves its \"scales\" in response to the wearer’s stress and focus levels.

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All Projects

Discover how leading brands and market researchers use Emotiv to uncover the hidden drivers of consumer behavior.

2025

Clorox "Good vs. Good"

An award-winning campaign fitted consumers with Emotiv Epoc X and compared real-time emotions between cleaning and feel-good tasks like getting a manicure.

2024

Truly Audi

For the 2024 Audi Q8 limited experience, potential buyers were fitted with Emotiv Epoc X while engaging with vehicle features. Only those whose EEG showed high excitement, attention, and…

2024

Haleon "Acts of Care"

As part of a holistic campaign encouraging caregiver wellbeing, Haleon (via Voltaren in the U.S.) used Emotiv EEG headsets to measure caregivers’ mental state during discussions of care. Brainwave…

2022

L'Oreal Scent-sation

sation - An award-winning olfactory experience that uses Emotiv Insight to translate emotional and cognitive responses to different scent accords. The…

2021

Mentimeter

Using Emotiv-powered EEG metrics (Engagement, Attention, etc.), this case study confirmed that Mentimeter’s interactive features produced higher cognitive…

2018

Volkswagen Intuitive Car Finder

Participants visiting the International Motor Show (IAA) wore an EPOC+ EEG headset while immersed in virtual emotional scenarios; neurodata was fed into an AI model that displayed the car best aligned with their emotional preferences in 3D.

2022

BCI-Based Consumers' Choice Prediction From EEG Signals: An Intelligent Neuromarketing Framework (2022)

Uses EEG responses to advertising stimuli (product/endorsement/promotion) to predict purchase intention and affective attitude.

2024

Neuromarketing and Decision-Making: Classification of Consumer Preferences (2024)

Analyzes a dataset recorded with Emotiv Epoc+ while participants viewed e-commerce product images across multiple product categories, classifying like vs dislike.

Explore Other Use Cases

Emotiv technology spans far beyond the arts. See how BCI is applied across industries.
Accessibility & Mobility Projects Powered by Emotiv

Discover real-world examples of brain-computer interface technology in action, featuring hardware integrations, software applications, and developer-led innovations built with Emotiv.

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Academic Studies Using Emotiv

Explore the global impact of mobile neurotechnology through peer-reviewed academic publications and scientific studies powered by Emotiv.

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Media Featuring Emotiv Technology

Explore global media coverage, broadcast features, and documentaries highlighting Emotiv’s pioneering work in neurotechnology.

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Artists & Musicians Using Emotiv BCI Technology

From brainwave-driven music compositions to neuro-responsive installations — artists and musicians have been at the forefront of BCI creativity since 2013.

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