What is the EmotivPRO EEG Analysis Platform?

Understanding what people truly think and feel is the goal of countless projects, from neuromarketing campaigns to cognitive wellness applications. Self-reported answers only tell part of the story. The EmotivPRO EEG analysis platform provides a direct look at unfiltered brain responses. Our software makes it simple to record and analyze brain activity in real-world settings, thanks to its portability and compatibility with mobile devices. It processes complex data into easy-to-understand metrics, helping you see the subconscious reactions that drive decisions. This allows you to gather more authentic, objective data for your work.

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Key Takeaways

• Work more efficiently with an all-in-one platform: EmotivPRO brings your entire workflow—from experiment design to data analysis—into a single piece of software, saving you time and simplifying your research process.

• Use the hardware and software you already have: EmotivPRO is built for flexibility, allowing you to connect Emotiv headsets and compatible third-party devices, and export data to analysis tools like MATLAB and Python.

• Access powerful insights without writing code: The software uses AI to process complex brain signals into easy-to-understand metrics, such as engagement and focus, making advanced EEG analysis accessible to your entire team.

What is EmotivPRO?

If you're looking for a powerful tool to work with brain data, you’ve found it. EmotivPRO is our integrated software solution for recording and analyzing electroencephalography (EEG) data. It’s built for the needs of academic researchers, developers, and neuromarketing professionals who require a robust and flexible platform for their projects. Think of it as your command center for brain science—giving you access to everything from raw data streams to advanced performance metrics, all in one place. Whether you're conducting a complex study or developing a new brain-computer interface, EmotivPRO provides the tools you need to move your work forward.

What Does It Do?

At its core, EmotivPRO is advanced software for recording and analyzing brain activity. It’s designed to give you a comprehensive view of EEG data captured from our headsets or compatible third-party devices. You can visualize brain activity across the scalp in real time, set up experiments, and manage your recordings with ease. The platform supports a wide range of applications, from fundamental academic research to sophisticated commercial studies. It simplifies the technical side of EEG analysis so you can focus on gathering insights and making discoveries.

Process EEG Data in Real Time

One of the most practical features of EmotivPRO is its ability to process data as it happens. You can record raw EEG, annotate the data stream with event markers to pinpoint key moments in your experiment, and immediately review the information in our integrated EEG viewer. This real-time feedback loop is valuable for ensuring data quality and making on-the-fly adjustments to your study protocol. Instead of waiting until after a session to see results, you can watch the data unfold—making your workflow more efficient and dynamic.

Get AI-Powered Brain Data Metrics

Beyond raw data, EmotivPRO uses AI to translate complex brain activity into understandable metrics. Our software can identify cognitive and emotional states, including interest, excitement, engagement, relaxation, and cognitive stress. This allows you to quickly assess a person's mental state without needing to be an expert in signal processing. For professionals in fields like neuromarketing, these metrics provide direct insight into how a person is responding to a stimulus—such as an advertisement or a product.

What Makes EmotivPRO Different?

Many EEG analysis tools record brain data, but EmotivPRO is an end-to-end solution for your research project. It’s a platform where you can design experiments, acquire data, and perform analysis all in one place. This integrated approach simplifies your process, whether you're working alone or with a team. Here are a few features that make our software a powerful and flexible tool.

Advanced Signal Processing

EmotivPRO is more than a data viewer; it’s a complete experimental suite. Our software lets you build neuroscience experiments, acquire data, and analyze it within one integrated platform. You can move seamlessly from creating your study protocol to collecting data and analyzing results without switching applications.

Integrate with Lab Streaming Layer (LSL)

Your research might involve more than just EEG data, which is why EmotivPRO offers built-in Lab Streaming Layer (LSL) support. This feature transmits synchronized EEG data and performance metrics to your preferred analysis environment, like MATLAB or Python. LSL is a powerful way to synchronize multiple data streams—such as eye-tracking or heart rate—with precise timing. This gives you the flexibility to use our headsets with your existing lab setup and the analysis tools you already use.

An Interface Designed for You

Powerful functionality shouldn't require a steep learning curve. We designed EmotivPRO to be user-friendly without sacrificing advanced features. The interface is clean and intuitive, letting you set up experiments, view data in real time, and mark events with just a few clicks. This focus on usability means both new and experienced researchers can work efficiently.

Store and Collaborate in the Cloud

Modern research is collaborative. With EmotivPRO, you can save recordings to the Emotiv Cloud or locally for flexible workflows. Storing data in the cloud means you can access it from anywhere and share it with colleagues across the lab or the world. This simplifies teamwork and ensures your data is securely backed up. You always have the option for local storage, giving you full control over your data.

Why Use EmotivPRO for EEG Analysis?

Choosing the right software for EEG analysis can make all the difference in your research. You need a tool that’s powerful, intuitive, and efficient—allowing you to focus on discovery. EmotivPRO supports your entire research journey, from designing experiments and collecting data to performing complex analysis and collaborating with your team.

Streamline Your Research Workflow

One of the biggest challenges in research is managing multiple tools for different tasks. EmotivPRO lets you build and publish neuroscience experiments, acquire data, and perform analysis all in one place. This integrated environment means you spend less time exporting files or switching between applications and more time focused on your work. It’s especially helpful for complex academic research projects where efficiency is key.

Process Data Without Writing Code

You don’t need to be a coding expert to conduct advanced EEG analysis. EmotivPRO is built with a user-friendly interface that makes sophisticated data processing accessible to everyone. With features like the Analyzer, you can process complex data in minutes—without writing a single line of code.

Save Time with Automation

Repetitive tasks can consume valuable research time. EmotivPRO helps you reclaim that time with automation features. Built-in LSL support makes it easy to transmit synchronized EEG data and performance metrics to your preferred analysis environment. This simplifies the technical side of data collection and synchronization—an advantage for developers and researchers working with multiple data sources.

Collaborate Easily with Your Team

As a cloud-enabled platform, EmotivPRO allows teams to access projects and data from anywhere. For groups with multiple collaborators, our EEG data analysis software includes robust sharing and permission controls. You can securely share work, manage access, and ensure everyone is working with the most up-to-date information.

Which EEG Headsets Work with EmotivPRO?

One of the most common questions we get is about hardware compatibility. EmotivPRO is designed for flexibility. It works seamlessly with our line of EEG headsets and can also integrate with many third-party devices.

Connect with Emotiv Headsets

EmotivPRO is built to work with our full range of EEG headsets. Whether you're using the 5-channel INSIGHT, the 14-channel EPOC X, or the high-density 32-channel FLEX, the connection is straightforward and reliable. Native integration means you can start acquiring and analyzing brain data within minutes.

Use Your Existing Third-Party Devices

We understand many labs have existing EEG hardware. If your current headset can stream data using the LSL protocol, you can send that data directly into EmotivPRO for analysis. This allows you to use EmotivPRO as your central analysis hub—even within a mixed-hardware environment.

Analyze Multi-Channel EEG Data

No matter where your data comes from, EmotivPRO is equipped to handle it. The platform acquires and analyzes multi-channel EEG data, letting you build and run experiments, record data, and perform in-depth analysis without switching programs—ideal for complex academic research.

How Does EmotivPRO Compare to Other Platforms?

When you're choosing EEG analysis software, you’re looking for a tool that fits your specific needs—how you process, visualize, and integrate data into your workflow.

A Look at the Features

Record raw brain signals directly from your headset, add time-stamped markers during a session, and see the data stream in real time. Beyond recording, EmotivPRO includes powerful visualization tools such as topographic scalp maps and event-related potential (ERP) plots—useful for serious academic research and development.

Understanding the Pricing

A free version—EmotivPRO Lite—is included with every Emotiv headset purchase for basic data collection. When you’re ready for more advanced capabilities, you can upgrade to a paid plan designed for individuals or teams. (Pricing and features may change; see the product page for current details.)

How Well Does It Integrate?

EmotivPRO offers built-in LSL support to send synchronized EEG data and performance metrics to environments like MATLAB or Python. The software also uses AI to process raw data into meaningful metrics—such as attention, engagement, frustration, and cognitive stress—so you can focus on interpretation for brain-computer interface projects or studies.

Using EmotivPRO for Neuromarketing Research

Traditional market research relies on what consumers say they feel. Neuromarketing helps you understand what they actually feel by looking at unfiltered brain responses. EmotivPRO helps you move beyond self-reported data to see the subconscious reactions that drive consumer decisions.

Analyze Consumer Emotions

EmotivPRO makes it easier to study emotional responses in various settings. Because our headsets are portable and the software runs on tablets and phones, you can conduct studies in real-world situations—not just a controlled lab—and capture genuine reactions.

Measure Attention and Engagement

Does your key message grab attention, or does your audience tune out? EmotivPRO provides real-time cognitive and emotional metrics, including interest, excitement, engagement, attention, and cognitive stress. These performance metrics help pinpoint which elements of an advertisement, website, or package design are working.

Test in Real-World Environments

Context matters. EmotivPRO’s portability lets you test in environments that more closely resemble everyday life. You can build and publish neuroscience experiments that participants can engage with in a store, at an event, or at home.

Get Feedback for Product Development

Use EmotivPRO to measure responses to products—not just ads. Test product versions, evaluate packaging, or analyze an app’s user experience. Subconscious cognitive and emotional feedback helps identify pain points and moments of delight.

EmotivPRO Pricing and Plans

EmotivPRO offers options tailored to individual researchers, teams, and educational institutions. Choose the plan that fits your needs and budget. (For current pricing, see the EmotivPRO product page.)

The Standard Plan

Ideal for individual researchers or developers who need full access to EmotivPRO features for data analysis and visualization.

The Team Plan

Designed for labs, research groups, or organizations that need collaboration tools and multi-user access with robust sharing and permission controls.

Discounts for Education

Educational institutions can access multi-year licenses at discounted rates—supporting academic research and education and hands-on training.

What to Expect When You're Getting Started

EmotivPRO is designed to be intuitive—supporting your workflow from experiment setup to data analysis.

Mastering the Advanced Features

Within one environment, you can build and publish neuroscience experiments, acquire EEG data, and perform analysis. Set up event markers, view data streams in real time, and manage recordings without a steep learning curve.

Find Training and Support

Use the comprehensive EmotivPRO user manual and our tutorials to learn how to build experiments, run sessions, and analyze data.

How to Interpret Your Data

Analyze directly in EmotivPRO or export to other tools. Built-in LSL support makes it simple to transmit synchronized EEG data and performance metrics to MATLAB or Python—so you can incorporate EmotivPRO into your existing workflow.

How to Get Started with EmotivPRO

Getting started is straightforward so you can spend less time on setup and more time on research.

Check Your System Requirements

EmotivPRO runs on Windows and macOS, and supports workflows on desktops, tablets, and smartphones (Android/iOS). Confirm minimum specifications on the product page before downloading.

Install and Set Up the Software

Follow on-screen prompts to install EmotivPRO, connect your EEG headset, and begin your first recording. The integrated EEG viewer provides instant feedback. For a step-by-step walkthrough, see the EmotivPRO user manual.

Your First Steps in Configuration

Configure the platform for your project, whether building a new experiment or analyzing existing data. Our tutorials cover essentials from first recording to initial analysis.

Is EmotivPRO Right for You?

EmotivPRO is versatile, with advanced capabilities tailored for professional and research needs.

For Researchers and Educators

Record and analyze EEG with accuracy and flexibility. Use EmotivPRO as a standalone solution or integrate with tools like EEGLAB, MATLAB, and PsychoPy—ideal for academic research and education.

For Neuromarketing Professionals

Study brain data for campaigns and product design. Portability enables testing in natural settings for richer insights. Learn more on our neuromarketing page.

For BCI Developers

Support brain-computer interface R&D with AI-powered cognitive and emotional metrics—such as interest, excitement, frustration, engagement, and cognitive stress—so you can focus on building innovative experiences.

For Cognitive Wellness Practitioners

Emotiv products are intended for research and personal use only; they are not medical devices and are not meant for diagnosis or treatment. Within these boundaries, EmotivPRO helps gather brain data in natural environments, supporting cognitive wellness use cases.

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Frequently Asked Questions

Do I need coding skills to analyze my data with EmotivPRO?
No. EmotivPRO is designed so you can perform complex analysis without writing code. Process data, visualize results, and find patterns with just a few clicks.

Can I use EmotivPRO with an EEG headset that isn't from Emotiv?
Yes. If your headset can stream data using the LSL protocol, you can send that data into EmotivPRO for analysis—useful in mixed-hardware environments.

What kind of insights can I get beyond the raw brainwave data?
EmotivPRO uses AI to translate brain activity into performance metrics. In addition to raw EEG, access real-time indicators like engagement, interest, relaxation, and cognitive stress.

Is there a way to try EmotivPRO before committing to a paid plan?
Yes. EmotivPRO Lite is included with the purchase of any Emotiv headset. When you're ready for advanced features such as AI-powered metrics and the experiment builder, upgrade to a paid plan.

How does EmotivPRO help with collaborating on research projects?
EmotivPRO supports cloud workflows so teams can access projects and data from anywhere. The Team plan includes sharing and permission controls; you can also save data locally if you prefer.