“By marrying science with human moments, the work reshaped cultural perceptions, strengthened brand equity and created a clear path to deepen consumer connection and future storytelling that centers cleaning as a legitimate source of feel-good experiences.”
Ketchum + Clorox
Ragan PR Daily Awards Winner, 2025
A gap in the market
The Investment vs.
Reliability Gap
Traditional research often lacks the objectivity required to validate products, experiences, or campaigns, despite initial development confidence.
Focus Groups
distort results.
Surveys
overstate intent.
Biometrics
lack cognitive
precision.
EmotivIQ™
The AI-Powered EEG &
Neuroscience Layer
EmotivIQ™ is the AI engine built into every study — transforming real-time brain data into clear, actionable research insight.
Proof
EMOTIV Studio
AI-Powered Consumer Neuroscience for Product & UX Research
Emotiv Studio integrates into your existing market research and UX research workflows — aligning EEG brain responses to each moment of content or experience and translating them into validated cognitive metrics for clearer decisions.
Features
What You Get
A precision-engineered toolkit designed to eliminate uncertainty.
Impact
Deliver the precision needed to scale ideas with absolute certainty.
Sharper Go/No-Go Clarity
Reduced Wasted Creative Spend
Stronger Message–Experience Alignment
Greater Predictive Confidence
Faster Iteration Cycles
What We Offer
WORKFLOW
How It Works
Emotiv Studio completes your research stack by adding a neuroscience layer exactly where decisions are made.
Use cases
Proven Impact
Award-winning campaigns and brand lift made possible by Emotiv.
Why emotiv
