Fast Company: Chicago Ideas Week

Our brains are our body’s most adaptive, powerful organ—and the least understood. With a new, mass-market technology, Emotiv, Tan Le aims to explore how our brains function in settings beyond the clinical. Le sits down with Chuck Salter to discuss the way our brains react and light up when presented with various stimuli, share why it’s important for all of us to understand our minds and test out Emotiv herself.