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Neuromarketing combines neuroscience, social psychology, and market research to inform advertising, product design, pricing, and
Thanks to advancements in neurotechnology in recent years, neuroscience’s application in marketing has exploded. This
L’Oréal, the global leader in beauty and fragrance, debuted the YSL Beauty Tech Innovation Lab
Dr Nikolas Williams, EMOTIV Research Scientist. When you think of neuroscience research, you likely conjure
John Archer Forbes.com The ground-breaking experiment was the brainchild of neuroscientist and Associate Lecturer at
Stress hormones run rife when we watch a game – and that can make the
In the first major foray into neuro-tourism research, neuroscientists Peter Simpson-Young from the University of Sydney and Associate Professor
EMOTIV is collaborating with INFINITI Middle East in an innovative study to identify and measure
By VR-ify Abstract Large food, drink and snack brands spend billions of dollars each
Side-by-side portraits, real and doctored, reveal how people wish they looked. If you could change
New technology from Philips and Accenture lets ALS patients control home electronics using a brainwave-reading
Rami N. Khushabaa, Chelsea Wiseb, Sarath Kodagodaa, Jordan Louviereb, Barbara E. Kahnc, Claudia Townsend.
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