The illuminated image of a brain is superimposed over the silhouette of a woman in black, grey, red, and white.
How neuromarketing is the most reliable tool for market research

Neuromarketing combines neuroscience, social psychology, and market research to inform advertising, product design, pricing, and

10
Mar
Neuromarketing: Using EMOTIV’s Portable EEG Technology in Market Research

Thanks to advancements in neurotechnology in recent years, neuroscience’s application in marketing has exploded. This

15
Feb
EMOTIV and LOréal launch first-of-its-kind consumer EEG fragrance experience powered by neuroscience

L’Oréal, the global leader in beauty and fragrance, debuted the YSL Beauty Tech Innovation Lab

29
Mar
How to conduct real-world neuroscience research at scale: A case study using EmotivLABS.

Dr Nikolas Williams, EMOTIV Research Scientist. When you think of neuroscience research, you likely conjure

08
Dec
Scientists Reveal How Watching 3D Is Like Brain Training

John Archer Forbes.com The ground-breaking experiment was the brainchild of neuroscientist and Associate Lecturer at

21
Nov
Neuroscience can help explain football fans’ behaviour

Stress hormones run rife when we watch a game – and that can make the

24
Jul
family emotiv insight headsets
Neuro-Tourism Research with Singapore Tourism

In the first major foray into neuro-tourism research, neuroscientists Peter Simpson-Young from the University of Sydney and Associate Professor

24
May
man driving car emotiv insight headset
INFINITI Q50 – Unleash Your Potential

EMOTIV is collaborating with INFINITI Middle East in an innovative study to identify and measure

11
Dec
FMCG Packaging A-B Testing using VR and Emotiv Mobile EEG Headsets
April 21, 2016

By VR-ify   Abstract Large food, drink and snack brands spend billions of dollars each

Co. Create: These Photos, And A Bit Of Science, Show What People Wished They Looked Like
October 16, 2014

Side-by-side portraits, real and doctored, reveal how people wish they looked. If you could change

Fast Company: This Life-Changing Philips Hue Hack Makes The Internet Of Everything Mean Something
August 6, 2014

New technology from Philips and Accenture lets ALS patients control home electronics using a brainwave-reading

Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking
July 7, 2013

Rami N. Khushabaa, Chelsea Wiseb, Sarath Kodagodaa, Jordan Louviereb, Barbara E. Kahnc, Claudia Townsend.  

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