Emotiv Library

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The State of AI Models in Neuroscience EEG Research

What You Gain from Machine Learning (ML) and Deep Learning (DL) We’ve entered the age of “big data”, where scientific advancement and discovery opportunities are

The illuminated image of a brain is superimposed over the silhouette of a woman in black, grey, red, and white.
How neuromarketing is the most reliable tool for market research

Neuromarketing combines neuroscience, social psychology, and market research to inform advertising, product design, pricing, and other important decisions. Confidence with neuromarketing for both B2C and

Empowering Employees to Optimize their Workday

How often have you heard someone say, “I’m so busy”? Would you agree that sometimes it seems that the word busy can be used as

Neuromarketing: Using EMOTIV’s Portable EEG Technology in Market Research

Thanks to advancements in neurotechnology in recent years, neuroscience’s application in marketing has exploded. This explosion is due to the accessibility of portable EEG (electroencephalography)

Statistical Significance: Sample Size(s) & Statistical Power
2 Main Challenges in EEG Research

What are the challenges in contemporary EEG research & analysis? In 1925, German psychiatrist Hans Berger recorded the first human electroencephalogram (EEG). Since then, the

Webinar: How to perform real-world EEG experiments at scale

In this webinar, Nikolas Williams covers the basics of using portable EEG technology for conducting neuroscience experiments in the real world. In a conversation with

Why enterprises need to create holistic workplaces to improve employee wellbeing

The lasting impacts of the pandemic are being felt by a significant number of workers who have had to work more and be more flexible,

The Replication Crisis in Cognitive Neuroscience

Targeting the replication crisis in cognitive neuroscience to improve statistical significance. In cognitive neuroscience and social behavior research, EEG research methodology aims to understand the