The Rapid Growth of Extended Reality (XR)
We are about to break one of the longest and most eagerly-awaited hype cycles in tech history. XR includes virtual reality (VR), augmented reality (AR), haptics, holograms and an expanding range of immersive tools that use and enhance our natural senses.
XR tools blur the boundaries between the physical and virtual worlds, they are opening up vast new markets and set to transform our day-to-day lives.
Don’t be fooled. While XR has brought to life exciting realities for consumers and gamers, the real action is now taking off across all parts of the economy. In fact, industry spending on AR and VR is already outstripping the consumer market and will be triple its size within four years.